Connecting fans to football

Since 2004, we have been leading football news & retail, offering a 360° platform for all football fans. Find out more about our group!

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Adversport, 4 brands, 20 years of history

2004
Creation of Foot Mercato

The adventure begins with a site being created. The goal is clear: to talk about the transfer market all day, every day.

2007
Launch of Fichajes.com

Foot Mercato expands abroad and opens its first office in Madrid. Content is 100% in Spanish, written by local journalists.

2009
Creation of Fussball Transfers

A third office is launched in Cologne, Germany, with local journalists. Foot Mercato benefits from coverage in three major European football countries.

2010
The boom of social networks on FM

The Foot Mercato community grows on social networks and asserts a dominant position on football topics in France across platforms.

2011
Creation of the application

FM launches an app that quickly becomes one of the most downloaded sports apps on the stores.

2016
The e-commerce adventure with Foot.fr

FOOT.FR is committed to covering all aspects of football. Foot Mercato launches its online football store FOOT.FR, which will be followed by its first physical stores in France.

2019
First football YouTube channel in France

FM becomes the leading football media on YouTube in France with over a million subscribers.

French Flag
Media

Foot Mercato

German Flag
Media

Fussball Transfers

Spanish Flag
Media

Fichajes

French Flag
Retail

Foot.fr

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Our teams

Our teams in Paris, Lyon, Köln and Madrid are dedicated to offering the best products online.

100

collaborators

60

journalists in the Editorial Team

10

advertising and creative collaborators
Notre équipe
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Adversport Régie is here to support you

We assist you in designing and executing your media plans. Adversport Régie has created a cross-channel strategy to engage global football fans: branding, performance, brand content, as well as email marketing and retail merchandising.

Branding

Display and rich media integrations to support advertising brands in their branding strategy.

  • Viewability
  • Reach
  • CTR

Targeted integrations

Targeted integrations at the heart of our content to highlight the advertiser, while offering a new advertising experience to the user. The focus is on performance.

  • Conversion Rate
  • CAC

Creative content

With the expertise of our editorial and studio teams, we create tailored, high-impact content for our media and social platforms, combining editorial and creative expertise.

  • Viewability
  • Interactions
  • Engagement Rate

Video

A video offering that gives advertisers a voice across our entire digital and social ecosystem.

  • Viewability
  • CTR